Move over Pogo, your little brother is on the way.

Move over Pogo, your little brother is on the way.

Sophie is a printer and case.


Under the heading of, Wouldn’t This Be Nice comes a concept by Mac Funamizu, an iPhone case and printer combo called Sophi[1. Thanks to Victoria for the heads up in this.]. To me it looks like it is based on the Zink inkless printers like the Polaroid Pogo. The Pogo is a printer I have been using on and off for the last several years. Lately, it has been more off than on. Why? Two reasons. First, it is cumbersome. You need to carry the printer and cable in another pocket as you photograph. When you want to photograph you have to pull it out connect it to the camera, fiddle with the camera settings, print and wait for about three minutes for the print – all the while hoping the batteries won’t die.  Which brings me to the second and main reason I haven’t been using it, the batteries seem to drain quickly and you’re always wondering if you’re going to get through a print before they quit on you. I can’t tell you how many times I have promised a print, only to find the battery is dead… embarrassing. Now with all that said about the Pogo, Polaroid has apparently replaced the Pogo with the Instant Mobile Printer GL10. I am sure they must have improved on the Pogo. But not having used the GL10 I can not say. So I can not comment on how the battery life is. I am told it will work with many mobile phones using BlueTooth, but apparently not the iPhone. 🙁 The paper is inexpensive at only .66¢ each, so that is nice.

Then what’s so great about Sophi? Sophi attaches to your iPhone that you are already carrying, so no extra space, just extra bulk to your phone. The device runs off iPhone software so in addition to making a print of any photo you have on your phone it will also print a QR code. You can set the QR code to direct recipients to your website to view the rest of your images. The big question here is will it really work? This is a concept – and as far as I can tell that’s all it is.



Sophie is a case.



Sophie apparently has a lens adapter. Wide angle?



Sophie can also print QR codes and a map on a photo.

Would a real printer/case have the power to run an iPhone 4 or 5 and print several prints in a day? Doubtful. Is it cool? Absolutely! Would I try one if it ever goes into produciton? In a heart beat. But until then there is always the Fujifilm (there is that name again!) Instax Camera Mini 50s to replace my PoGo Digital Photo Printer. It runs around $147 (USD) here in Malaysia and it’s prints costs close to .80¢ each. True, it does become one more thing to carry. But without any cables or menus to fiddle with and a battery that last more than four prints it’s better than the old Pogo. What about the QR code? You can do that even without the 50s, it’s called passing them a business card.


Fujifilm Instax Piano Black mini 50S

Fujifilm Instax Piano Black mini 50S

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About The Author

Matt Brandon

Matt is a Malaysia based humanitarian and travel photographer. Well known as a photographer and international workshop instructor, Matt’s images have been used by business and organizations around the globe. Matt also on the design board for Think Tank Photo, a camera bag manufacturer. In 2013 Matt founded the On Field Media Project to train the staff of non-profits to use appropriate technology to produce timely as well as quality images.


  1. Gavin

    Matt, the iPhone printer looks like a great idea. Feasible? Not so sure. You’ve seen me using my Fujifilm Instant Pano Black in the past – I’m beginning to worry about your memory 🙂

    • Matt

      No, I didn’t forget you have the Fujifilm Instax . I remember you using it as well. I didn’t recall which model you have. Watching you use it is one of the main reasons why I’ve considered it. I just wish it was smaller. But I love that you don’t have to fiddle with it. As for the Sophie, just as I said, great idea, but my guess is it may never see the light of day.


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