Every now and then I receive e-mails from people asking how I price my work. Then just today, I was having a Skype conversation with my mother and she asked the same thing about the crafts she makes. Why is this so hard?

When I first started to sell prints I was surprised at the good deals on high quality prints but as a result, I felt some embarrassment in turning around and selling a print for $75 to $100 when the print only cost me $10 to $15 to print.  Later I had people come to me and say outright, “Isn’t that a little pricey?” Then I started doubting myself and my value or worth. more »